Accidental Reveal of Red Bull F1 New Name Sparks Controversy

Red Bull seems to have prematurely unveiled a new name for their AlphaTauri team via the Instagram handle changing to 'VisaCashAppRB'.


By Ben Bush
Published on January 19, 2024

New Name for AlphaTauri

Red Bull’s premature unveiling of a new name for their AlphaTauri Formula 1 team has raised eyebrows.

The organisation’s junior team recently updated their Instagram handle to ‘VisaCashAppRB’, leading to speculation that this might stand for Visa Cash App Racing Bulls.

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Last year’s trademark filings for ‘Racing Bulls’ hinted at a possible departure from the AlphaTauri branding. Current official records still include ‘RB’, but recent domain registrations such as and suggest a major rebranding to ‘Visa CashApp Racing Bulls’, as reported by Speedcafe.

Despite the team’s current social media profiles and Twitter handle displaying the traditional Scuderia AlphaTauri name, an official rebranding announcement seems imminent.

A strategic transformation

This rebranding marks a significant strategic transformation for AlphaTauri, as they transition from a mere junior team to an independent competitor, strategically collaborating with Red Bull Racing where advantageous.

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This shift also reflects a realisation that promoting the AlphaTauri fashion label hasn’t met expectations, highlighting the team’s need for substantial commercial support.

The new team name, however, has not been well-received online. Many social media users have criticised it, some calling it the worst name in Formula 1 history and others, less charitably, the worst in any sport.

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About The Author

Chief Editor

Ben Bush

Ben is our chief editor specialising in F1 from the 1990s to the modern era. Ben has been following Formula 1 since 1986 and is an avid researcher who loves understanding the technology that makes it one of the most exciting motorsport on the planet. He listens to podcasts about F1 on a daily basis, and enjoys reading books from the inspirational Adrian Newey to former F1 drivers.

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