Ferrari Toasts New Era With Premium Italian Beer Brand Peroni

Ferrari embarks on a multi-year partnership with Italian premium beer Peroni Nastro Azzurro 0.0%, starting in the 2024 Formula 1 season.


By Ben Bush
Updated on February 2, 2024

Ferrari Car and Drivers

Ferrari is celebrating the start of a new sponsorship agreement with Peroni Nastro Azzurro 0.0%, a premium Italian beer. This multi-year deal, starting with the 2024 Formula 1 season, signifies the end of their previous sponsorship with Estrella Galicia 0.0.

Under the Asahi Europe & International brand, Peroni transitions from its former partnership with Aston Martin F1 to collaborating with the Ferrari F1 team and the Ferrari Challenge Trofeo Pirelli series.

READ MORE: Hamilton Welcomes Key Ally Marc Hynes Back for 2024 Season

Ferrari will honour this partnership and release a special ‘Tifosi Nastro Azzurro 0.0%’ edition featuring 2,024 individually numbered bottles. These limited-edition bottles will be distributed to Ferrari fans globally as a gesture of gratitude for their unwavering support.

The collaboration is further highlighted in a unique short film titled ‘The Brake In’, starring Ferrari drivers Charles Leclerc and Carlos Sainz. The film features the duo in a Peroni brewery, playfully swapping out bottles to showcase the exclusive Tifosi edition.

Vasseur: Embracing shared values

“We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%.

“Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.

‘The Brake In’, starring Ferrari drivers Charles Leclerc and Carlos Sainz

“Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields.

“I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”

Seen in:

About The Author

Chief Editor

Ben Bush

Ben is our chief editor specialising in F1 from the 1990s to the modern era. Ben has been following Formula 1 since 1986 and is an avid researcher who loves understanding the technology that makes it one of the most exciting motorsport on the planet. He listens to podcasts about F1 on a daily basis, and enjoys reading books from the inspirational Adrian Newey to former F1 drivers.

Latest Reads