Guenther Steiner, the former team principal of Haas, is making a comeback in Formula 1, this time as a pundit for the German broadcaster RTL.
Following his release from Haas in January, after an eight-year tenure at the helm of the American outfit, Steiner was replaced by the team’s trackside engineering director, Ayao Komatsu. The decision for this leadership shift came directly from the team’s owner, Gene Haas, signaling a new direction for the team’s management.
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Steiner, widely recognized for his straightforward communication style and memorable moments on Netflix’s “Drive to Survive,” has now transitioned into a media role with RTL, the German network that covers F1.
He is set to make his punditry debut at the season’s first race, the Bahrain Grand Prix, this weekend. Over the course of the season, Steiner will join RTL for a total of seven races.
Additionally, Steiner will extend his expertise to Australian audiences, working with Channel 10 during the Australian Grand Prix next month.
Regarding his shift to a media role, Steiner shared his enthusiasm, stating: “Formula 1 is competition at the highest level, on the racetrack and in the paddock. How are the drivers’ performances to be assessed and what does that mean for the organisations behind them?
“I’m looking forward to examining these processes with this strong on-air team and sharing my analysis of the racing action.”
RTL programme director Inga Leschek added: “With Guenther Steiner, we have succeeded in getting a long-standing manager and Formula 1 insider directly from the paddock in front of the RTL microphones, who will enrich our live broadcasts with up-to-date insights and plain language.”
Steiner, aged 58, is set to take on a producer role for a forthcoming “single-camera workplace comedy” series, which will air on the US network CBS, as revealed previously.
The season’s opening race is scheduled for Saturday, March 2 in Bahrain.
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