Alpine Unveils Bold A524 Car for the 2024 Season

Alpine has officially unveiled their 2024 Formula 1 car, the A524, in a grand launch event at their Enstone headquarters.


By Ben Bush
Published on February 7, 2024

Alpine 2024 F1 Car Livery

Ahead of the 2024 Formula 1 season, Alpine has taken the covers off their latest contender, the A524, during an extravagant ‘Motorsport Launch’ event at Enstone. This event also highlighted the French marque’s effort in the World Endurance Championship.

The A524, Alpine’s newest grid entry, will see Esteban Ocon and Pierre Gasly continuing their partnership as drivers. The car’s design draws inspiration from a collaboration with the renowned artist Felipe Pantone. It features a striking livery that combines black with vibrant blue and pink accents, evolving from previous designs.

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In addition, the collaboration with BWT, an Austrian water treatment company, enters its third year, influencing the car’s livery to predominantly feature pink in eight of the season’s 24 races, a theme that began in the 2022 and 2023 seasons.

After a challenging 2023 season that saw Alpine drop from fourth to sixth in the constructor’s standings and languish in the midfield, the team is eager to make a strong comeback this year.

Bruno Famin, Alpine’s VP of Motorsports and the Team Principal of the Alpine F1 Team, shared insights at the launch on Wednesday, expressing optimism and determination for the upcoming season: “It’s a great moment for Alpine Motorsports to come together and officially present its programmes for the 2024 season.

Alpine 2024 F1 Car Livery
Alpine 2024 F1 Car Livery
Alpine 2024 F1 Car Livery
Alpine 2024 F1 Car Livery
Alpine 2024 F1 Car Livery
Alpine 2024 F1 Car Livery

“It is certainly a unique moment to have both the A524 Formula 1 car and A424 Hypercar along with all the drivers in the same room as both projects prepare for what will undoubtedly be a busy and intense 2024 year.

“To see both the real cars here today is testament to all the hard work conducted behind the scenes at our factories from our thousands of talented employees in the United Kingdom and in France.

“The next stage on our journey is deploying everything to the track, applying operational excellence across the board and growing a greater dynamic and mindset from all our teams. We are all very much looking forward to continuing the hard work to bring the Alpine name success.”

Matt Harman, Alpine’s Technical Director, also provided a glimpse into the capabilities of the A524, highlighting the car’s debut following significant managerial shifts and the introduction of prominent investors to the team.

“The A524 approach has been aggressive but deliberate in the fact we are creating a wider scope to add performance to the car,” explained Harman. “We have really focused on learning and reacting to what we have learnt rather than on results.

“The project has been bold where we have focused on realising concepts, which we aim to add to the car. We’ve built ourselves a strong platform to add performance when we can and we have set ourselves targets to deliver those.

“We have pushed some elements to the limit and, in some cases, beyond that. That is all in line with our approach and exactly what we have set out to achieve in progressing this project to the best possible level.”

Alpine’s latest car is scheduled for its first test run on February 20, before undergoing three days of testing in Bahrain from February 21-23. This preparation leads up to the season’s first race, which will take place a week later at the same Sakhir location.

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About The Author

Chief Editor

Ben Bush

Ben is our chief editor specialising in F1 from the 1990s to the modern era. Ben has been following Formula 1 since 1986 and is an avid researcher who loves understanding the technology that makes it one of the most exciting motorsport on the planet. He listens to podcasts about F1 on a daily basis, and enjoys reading books from the inspirational Adrian Newey to former F1 drivers.

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