FIRST LOOK: Williams Unveils 2024 F1 Season Livery

In a special event held in New York, Williams showcased the new livery that will adorn their 2024 season challanger.


By Ben Bush
Published on February 5, 2024

Williams 2024 Livery Launch

Following McLaren and Haas‘s livery unveilings, Williams revealed their colour scheme for the upcoming 2024 season, featuring a refined deep blue design.

This design is said to bridge the gap between Williams’ illustrious past as a championship winner and their ambition to climb back to the top ranks of the grid.

In addition, Williams announced a renewed multi-year flagship partnership with Komatsu, a global leader in manufacturing equipment for construction, mining, forestry, and various industries. This partnership revives the successful collaboration from the 1980s and 1990s, a period during which Williams clinched numerous race victories and championships, notably with Komatsu supplying gearbox components for the cars that won titles in 1996 and 1997.

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Under the leadership of James Vowles, who joined as Team Principal early in 2023, Williams saw a remarkable improvement, moving from the bottom to seventh place in the F1 constructors’ standings in 2023. Alex Albon played a pivotal role in this achievement, securing nearly all the team’s points.

For the 2024 season, Albon will remain with Williams for his third consecutive year, with Logan Sargeant also staying on board after his debut season.

Williams 2024 Livery Launch
Williams Racing FW46 2024 Car Livery
Williams 2024 Livery Launch
Williams Racing FW46 2024 Car Livery
Williams 2024 Livery Launch
Williams Racing FW46 2024 Car Livery

“It is a significant milestone to unveil the 2024 livery at an iconic location in New York City,” said Vowles, with the launch taking place at PUMA’s Flagship store on Fifth Avenue.

“Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the Constructors’ Championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward.

“We’ll continue to strengthen the team both on and off the track through improvements to our infrastructure, investing in our people, and attracting fantastic new partners like Komatsu.

“Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team.

“It will take time, but everyone’s support is integral to help drive us towards success in the years to come. I’m looking forward to seeing what this season holds for us.”

The FW46 is set to hit the track for the first time during a promotional filming event in Bahrain on February 20, just before the official pre-season testing starts at the same track on February 21.

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About The Author

Chief Editor

Ben Bush

Ben is our chief editor specialising in F1 from the 1990s to the modern era. Ben has been following Formula 1 since 1986 and is an avid researcher who loves understanding the technology that makes it one of the most exciting motorsport on the planet. He listens to podcasts about F1 on a daily basis, and enjoys reading books from the inspirational Adrian Newey to former F1 drivers.

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