In Photos: Every 2024 F1 Car Launch and Livery Reveal Ahead of The New Season

Excitement for the 2024 F1 season is building as teams begin unveiling their latest liveries. Here's your guide to every team launch in 2024.

Lee Parker

By Lee Parker
Updated on February 15, 2024

Every 2024 F1 Car Launch and Livery Reveal

As the F1 grid materialises after the winter break, we’ve compiled a visual feast of all the 2024 cars revealed for your enjoyment.

This year, the spotlight is on the increased exposure of carbon fibre, a trend that began in 2022 and 2023 as teams looked for more and more ways to reduce a car’s weight, highlighting the sport’s continuous push for performance.

The 2024 grid also welcomes two newly named teams: Stake F1 Team (Sauber), taking over from Alfa Romeo, and Racing Bulls, stepping in for Scuderia AlphaTauri.

The season promises to be as exciting as ever as teams begin to converge after the 2022 season rules change in a bid to catch the ever-dominant Red Bull Racing team.

2024 F1 car launches

HaasFebruary 2
StakeFebruary 5
WilliamsFebruary 5
AlpineFebruary 7
Visa Cash App RBFebruary 8
Aston MartinFebruary 12
FerrariFebruary 13
MercedesFebruary 14
McLarenFebruary 14
Red BullFebruary 15
Haas VF-24 Livery
Haas VF-24 2024 F1 Car Livery

Haas – VF-24

February 2, 2024

Haas kicked off the 2024 season reveal at the start of February. The colour scheme of the VF-24, as introduced by the American team, showcases minimal deviations from that of the VF-23, its 2023 season predecessor. The most notable modification is on the upper nose area, which has transitioned to a predominantly black hue from last year’s white. This adjustment gives the car a darker overall appearance compared to the VF-23.

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Kick Sauber 2024 Car Livery
Stake F1 Team Kick Sauber C44 2024 F1 Car Livery

Stake F1 Team Kick Sauber – C44

February 5, 2024

Up next was the newly named Stake F1 Team Kick Sauber. In a grand reveal at London’s Guildhall, Kick Sauber introduced their 2024 season car, the C44, adorned in an eye-catching fluorescent green and black livery. Under the new moniker, the Sauber-managed squad is venturing into a fresh chapter following the departure of their Italian title sponsor, Alfa Romeo.

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Williams 2024 Livery Launch
Williams Racing FW46 2024 F1 Car Livery

Williams Racing – FW46

February 5, 2024

On the same day as Sauber, Williams revealed their colour scheme for the upcoming 2024 season, featuring a refined deep blue design. The design is said to bridge the gap between Williams’ illustrious past as a championship winner and their ambition to climb back to the top of the grid. In addition, Williams announced a renewed multi-year flagship partnership with Komatsu, a global leader in manufacturing equipment for construction, mining, forestry, and various industries.

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Alpine 2024 F1 Car Livery
Alpine A524 2024 F1 Car Livery

Alpine – A524

February 7, 2024

Following a double whammy the previous day, Alpine were the sole launch on February 7. Taking the covers off their latest contender, the A524 was revealed at Enstone’s extravagant ‘Motorsport Launch’ event. This event also highlighted the French marque’s effort in the World Endurance Championship. The A524, Alpine’s newest grid entry, will see Esteban Ocon and Pierre Gasly continuing their partnership as drivers. The car’s design draws inspiration from a collaboration with the renowned artist Felipe Pantone. It features a striking livery that combines black with vibrant blue and pink accents, evolving from previous designs.

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RB VCARB 01 2024 F1 Car
RB VCARB 01 2024 F1 Car Livery

Visa Cash App RB – VCARB 01

February 8, 2024

The Faenza team enters the 2024 season with a fresh identity. They are transitioning from their AlphaTauri days with the unveiling of their new look and car, the VCARB 01. The event in Las Vegas was not just a showcase but a statement of renewal, featuring a livery transition from the previous dark blue and white to a vibrant blue and white, reminiscent of the team’s heritage when it was Toro Rosso. The driver lineup of Daniel Ricciardo and Yuki Tsunoda, together with the event’s performances by renowned artists Kendrick Lamar and Baby Keem, added to the excitement. Amna Al-Qubaisi also made an appearance, representing the team in the F1 Academy this season.

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Aston Martin AMR24 2024 F1 Car
Aston Martin AMR24 2024 F1 Car Livery

Aston Martin – AMR24

February 12, 2024

Following unveilings by Haas, Williams, Sauber, Alpine, and RB, Aston Martin took the spotlight with a grand reveal at their Silverstone headquarters on Monday morning. Lawrence Stroll, the team’s owner, alongside Team Principal Mike Krack, Technical Director Dan Fallows, and drivers Fernando Alonso and Lance Stroll, presented the AMR24. The car proudly displays the iconic British racing green, continuing the team’s tradition.

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Ferrari SF-24 2024 F1 Car Livery
Ferrari SF-24 2024 F1 Car Livery

Ferrari – SF-24

February 13 2024

In a notable shift from the previous year’s grand unveiling of the SF-23, which saw a gathering of 500 at their Fiorano circuit, this year’s Ferrari was more subdued, reflecting the team’s intent to focus on performance rather than fanfare. The unveiling of the SF-24, Ferrari’s contender for 2024, took place via an online stream from their Shell garage at Fiorano, showcasing a vehicle adorned in Ferrari’s iconic red with accents of white and yellow.

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McLaren MCL38 2024 F1 Car Livery
McLaren MCL38 2024 F1 Car Livery

McLaren – MCL38

February 14, 2024

One month after debuting their team livery for the 2024 season, which prominently featured their signature papaya orange, the Woking team conducted a grand unveiling of the car on Wednesday morning. The reveal was strategically timed at 08:38 GMT, referencing the car’s name and showcasing the car that Lando Norris and Oscar Piastri will drive this season.

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Mercedes W15 2024 F1 Car Livery
Mercedes W15 2024 F1 Car Livery

Mercedes – W15

February 14, 2024

Just moments after McLaren showcased their 2024 car online, Mercedes unveiled the first digital images of the revamped W15 via their social media platforms in anticipation of a physical test run on track. The team is optimistic about making significant progress in 2024, which marks Lewis Hamilton‘s last year with them before he moves to Ferrari in 2025. George Russell will continue to be his teammate, entering his third year with the Silver Arrows.

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Red Bull RB20 2024 F1 Car Livery
Red Bull Racing RB20 2024 Car Livery

Red Bull – RB20

February 15, 2024

Red Bull was the last of the ten F1 teams to introduce their 2024 F1 car in an event on Thursday evening. As the reigning champions with 21 victories in 22 races last season, the team launched the RB20 at their headquarters in Milton Keynes, featuring appearances by Max Verstappen and Sergio Pérez. The car’s unveiling came off the back of arch-rivals Mercedes, revealing their W15 car the previous day, marking the first public appearance of Lewis Hamilton since the announcement of his move to Ferrari for 2025.

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About The Author

Senior Editor

Lee Parker
Lee Parker

Lee is our staff writer specialising in anything technical within Formula 1 from aerodynamics to engines. Lee writes most of our F1 guides for beginners and experienced fans having followed the sports since 1991, researching and understanding how teams build the ultimate machines. Like everyone else on the team he listens to podcasts about F1 and enjoys reading biographies of former drivers.

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